Todd Sebastian’s Best-Selling Book

Tell Your Clients Where to Go! A Practical Guide to Providing Passionate Client Leadership

Ideal for client-facing professionals who want to captivate their clients and catapult their careers! The perspective is relevant to any industry, but indispensable for people in marketing and communications.

This book also provides valuable perspective for clients. Not only will it help them interact with their marketing agencies, but also guide them to more passionately and proactively lead their own clients—including their managers, trade customers and consumers.

For agency people and clients alike, Tell Your Clients Where to Go! is a perfect training tool for new professionals and a great refresher course for experienced practitioners.

The framework of this book is a simple-but-powerful 3-step approach to becoming a high-impact partner to your clients:

Step 1: Start with a model mindset        
A model mindset provides the foundation upon which to build the proper fundamentals. You need to think before you act. This section provides unique perspective on how you should mentally approach your critically important role.

Step 2: Develop quintessential qualities & skills         
Once you have firmly adopted a model mindset you should work on continually developing the important qualities and skills that will help you succeed. Success starts with being passionate and proactive in how you approach every aspect of your client relationships. Along with a model mindset, think of these qualities as your foundation upon which to build. This section will expand on the importance of being passionate and proactive—then share and discuss a list of other qualities and skills that are essential building blocks to becoming a well-rounded and high-impact partner on whom your clients can count.

Step 3: Apply proven practical tips    
A great way to continually develop the quintessential qualities and skills discussed in the previous section is to put them into practice and apply them every day. This section comprises the majority of the book. It is full of practical tips you can start employing today. These tips are brought to life with a plethora of successful examples that led to improved client partnerships.